I give it to Brazil is a blood donation awareness campaign to help all hemocenters in the country. This pro-bono client was introduced to Ogilvy Healthworld by Denise Israel, who saw an opportunity to embrace the cause and transform our work into an advertising case.


The idea was to launch a campaign focusing on critical issues of blood donation: doubts, fears and taboos. And we used posters and a Facebook fan page as main media for our communication, so we could reach our target at the right places and time.


The Ogilvy community helped us to spread the word... and even went as far as donating their own blood for the cause.


Our idea turned out to be a finalist campaign at RX Club.