Ogilvy CommonHealth Worldwide
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Latest News
OGILVY COMMONHEALTH INTERACTIVE MARKETING'S BUDDY SCALERA TO PRESENT AT CONTENT MARKETING WORLD HEALTH SUMMIT
OGILVY_COMMONHEALTH MADRID NOMINATED FOR A CLIO HEALTHCARE AWARD
OGILVY ASIA PACIFIC TRANSFORMS CREATIVITY IN HEALTHCARE COMMUNICATIONS
OGILVY COMMONHEALTH WORLDWIDE SENIOR EXECUTIVES TO SPEAK AT THE MAHF'S YOUNG EXECUTIVE'S NIGHT OUT
TOO MUCH HEAD NOT ENOUGH HIPS
OGILVY COMMONHEALTH WORLDWIDE WINS TOP HONORS AT MMM AWARDS
OGILVY COMMONHEALTH WORLDWIDE WINS PM360 TRAILBLAZER AWARD
OGILVY & MATHER TRANSFORMS HEALTHCARE COMMUNICATIONS WITH 360-DEGREE INTEGRATED APPROACH
OGILVY COMMONHEALTH INTERACTIVE MARKETING'S BUDDY SCALERA TO PRESENT AT DTC PERSPECTIVES' EDTC REVOLUTION CONFERENCE
PRESENT AT THE CREATION-MED AD NEWS-AUGUST 2012
OGILVY COMMONHEALTH WORLDWIDE'S MICHAEL PARISI NAMED TO THE PHARMAVOICE 100
OGILVY COMMONHEALTH WORLDWIDE NAMED A FINALIST IN TWO CATEGORIES AT THE 2012 PM360 TRAILBLAZER AWARDS
OGILVY COMMONHEALTH WORLDWIDE SECURES TWO MM&M AWARDS FINALIST NOMINATIONS
EL SOL FESTIVAL - PRESS RELEASE
OGILVY COMMONHEALTH WORLDWIDE WINS FIVE ADCNJ AWARDS
OGILVY COMMONHEALTH WORLDWIDE'S JOHN NOSTA RANKED #1 IN KRED'S HEALTH COMMUNITY
TORONTO OFFICE RELAUNCHES AS OGILVY COMMONHEALTH
GLORIA GIBBONS, PRESIDENT EMEA, AP & LATINA OF OGILVY COMMONHEALTH WORLDWIDE, TO CHAIR EACA HEALTH COMMUNICATIONS COUNCIL
PHARMAX OGILVY HEALTHWORLD RELAUNCHES AS OGILVY COMMONHEALTH
INVESTIGATING 'GLOBISH'
LEADING COMMUNICATIONS AGENCY GIVES AWAY FREE HEALTH MARKETING IDEAS
OGILVY COMMONHEALTH WORLDWIDE HONORED WITH A FINALIST NOMINATION AT THE 2011 GLOBAL AWARDS
AGENCY IDEALS
OGILVY COMMONHEALTH WORLDWIDE'S DARLENE DOBRY NAMED TO THE PHARMAVOICE 100
OGILVY COMMONHEALTH WORLDWIDE NAMED AN EPA WASTEWISE PARTNER
OGILVY COMMONHEALTH WORLDWIDE COMPANIES WIN TWO COMMUNIQUÉ AWARDS
OGILVY & MATHER AND OGILVY COMMONHEALTH WORLDWIDE SWEEP THE HEALTHCARE CATEGORIES AT 2011 EL SOL FESTIVAL
OGILVY COMMONHEALTH WORLDWIDE WINS BRONZE AT THE OTC AWARDS
OGILVY COMMONHEALTH WORLDWIDE WINS GOLD AT THE DTC AWARDS
OGILVY COMMONHEALTH WORLDWIDE'S MATT GIEGERICH NAMED TO OGILVY MATHER WORLDWIDE BOARD
OGILVY COMMONHEALTH WORLDWIDE LOOKS TO THE FUTURE: UNVEILING PREDICTIONS FOR HEALTHCARE MARKETING IN 2011
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Latest News
OGILVY COMMONHEALTH INTERACTIVE MARKETING'S BUDDY SCALERA TO PRESENT AT CONTENT MARKETING WORLD HEALTH SUMMIT
PARSIPPANY, N.J., November 7 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced Buddy Scalera, senior vice president, interactive content and market research of Ogilvy CommonHealth Interactive Marketing, will be presenting at the Content Marketing Institute's (CMI) Content Marketing World (CMW) Health Summit today at the Cleveland Airport Marriott in Cleveland, Ohio. Mr. Scalera will demonstrate how smart content planning can help save money and deliver more effective and measureable content.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
CMW Health Summit brings together the leading healthcare business and consumer brands to network and learn about the challenges of creating valuable and compelling stories to attract and retain customers in the healthcare industry. CMI teaches marketers how to own their media channels to attract and maintain new customers. The group offers real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. For CMW Health Summit information, visit: http://health.contentmarketingworld.com/
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH MADRID NOMINATED FOR A CLIO HEALTHCARE AWARD
PARSIPPANY, N.J., October 19 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced its Ogilvy CommonHealth Madrid office has been named on the shortlist in the CLIO Healthcare Awards in the Print/Print Technique - Illustration category for art developed for Faes Farma's Hirobriz Breezhaler (indicated for COPD) - "Full of Air" campaign.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
The CLIO Healthcare Awards, now in its fourth year, is an extension of the CLIO Awards. It is considered one of the world's most recognized awards competitions for healthcare advertising, design and communications. Winners will be announced on Tuesday, November 13, at the Paris Theatre in New York City. A complete list of winning entries is available at www.cliohealthcare.com/catalog.
"It really is amazing that our group has made the CLIO Healthcare Awards short list again this year. We truly hope our submission will be picked as a winner in the 2012 competition," shared Lourdes de Pablo, president of the Ogilvy CommonHealth office located in Madrid.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE SENIOR EXECUTIVES TO SPEAK AT THE MAHF'S YOUNG EXECUTIVE'S NIGHT OUT
PARSIPPANY, N.J., September 18 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced three of the network's senior-level executives have been requested to present at the Medical Advertising Hall of Fame's (MAHF) Young Executives' Night Out to be held this evening at The City University of New York Graduate Center, in New York City.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
The Young Executives' Night Out, sponsored by the MAHF, is intended to allow young industry executives the opportunity to gain knowledge on key topics in healthcare communications. Three of Ogilvy CommonHealth Worldwide's senior-level executives will be speaking at the event. Shaun Urban, President of Ogilvy CommonHealth Worldwide's US-based payer marketing groups and Executive Director, Client Development & Engagement, will co-present with an executive from Sudler & Hennessey on the subject of "Client Problem Solving." Scott Watson, Ogilvy CommonHealth's Chief Creative Officer, presenting with a representative from CAHG, will speak to the topic of "What Makes a Great Ad?" Michele Moss, SVP, Group Creative Director at Ogilvy CommonHealth Consumer Care, will independently lecture on "The Art of the Headline."
The MAHF (www.mahf.com), founded in 1996, is a nonprofit trade association created to honor the men and women who have made significant contributions to medical advertising, document the history of the industry, and attract next-generation talent to the profession.
MAHF's Mission:
- To represent and communicate the value of the healthcare communication industry, past, present and future, and the role we play in helping practitioners provide, and patients receive, better healthcare.
- To provide our membership with information and educational resources for healthcare communication professionals across the spectrum of disciplines and experience, including those needed to recruit new talent to the industry.
- To recognize, through induction to the Medical Advertising Hall of Fame, those individuals whose past contributions to our industry made a positive difference, as well as annually celebrating those of the present who embody the highest standards and goals of healthcare communications.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE WINS TOP HONORS AT MMM AWARDS
PARSIPPANY, N.J., October 10 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the group received two "Gold" placements at the prestigious MM&M Awards, held last night at Cipriani in New York City. The group received highest honors in the Best Professional Sales Aid category for their work on the McNeil Consumer Healthcare–Zyrtec: Allergy Face Vis Aid assignment, and in the Best Use of Direct Marketing to Consumers category for work done with McKesson on the Allergan—Lap-Band Behavioral Call campaign.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
In addition to the Gold Awards the group received, Ogilvy CommonHealth Worldwide was also the recipient of a "Finalist" honor in the Best Use of Direct Marketing to Healthcare Professionals category for their work on the Daiichi Sankyo—Welchol for Oral Suspension Mixing Guides piece.
Sponsored by Medical Marketing & Media, a leading healthcare marketing industry trade magazine, the MM&M Awards were created to honor excellence in healthcare marketing. A complete list of winning entries is available at http://awards.mmm-online.com/winners/2012.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE WINS PM360 TRAILBLAZER AWARD
PARSIPPANY, N.J., September 26 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), announced the network's New York-based agency, Ogilvy Healthworld, won a PM360 Trailblazer Award. The group took home top honors in the Best Direct-to-Patient (DTP) Campaign category for the creation of a behavioral call campaign that, through decision-making processes and the scheduling of weight-loss seminar appointments, sought to provide individualized support to overweight patients.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Sponsored by PM360, a leading healthcare marketing industry trade magazine, the Trailblazer Awards were established in 2009 to honor outstanding companies, marketers and brand managers representing top talent and brands in the pharmaceutical industry. The Trailblazer Awards gala was held on Friday night at Guastavino's Restaurant at the Bridgemarket in New York City.
"Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere," said Michael Parisi, managing partner of Ogilvy CommonHealth Worldwide who also oversees Ogilvy Healthworld. "This work is yet another example of our focus to help drive behavior change to improve the health of communities all over the world. Integrating technology and information that can help improve the health of the world is at the core of everything that we do."
Ogilvy CommonHealth Worldwide, with 63 offices across 33 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH INTERACTIVE MARKETING'S BUDDY SCALERA TO PRESENT AT DTC PERSPECTIVES' EDTC REVOLUTION CONFERENCE
PARSIPPANY, N.J., September 11 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts at Ogilvy & Mather (www.ogilvy.com), today announced Buddy Scalera, senior vice president, interactive content and market research of Ogilvy CommonHealth Interactive Marketing, has been invited to speak at the DTC Perspectives eDTC Revolution Conference, to be held September 13 and 14 at the Renaissance Hotel in Washington, D.C. Mr. Scalera will present content strategy and interactive marketing techniques in digital consumer channels.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
DTC Perspectives is a pharmaceutical marketing publication that provides direct-to-consumer healthcare news. The eDTC Revolution Conference is a two-day seminar that will cover key issues facing DTC marketers with respect to digital and social marketing, with a focus on the future to advance consumer communications about prescription products.
For conference information, visit:http://www.cvent.com/events/edtc-revolution-2012/event-summary-f326a595daeb43ae9e47a1de0028bc16.aspx
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE'S MICHAEL PARISI NAMED TO THE PHARMAVOICE 100
PARSIPPANY, N.J., August 16 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced Michael Parisi, the network's managing partner who oversees the NY-based Ogilvy Healthworld office, has been named to the PharmaVOICE 100 Most Inspiring People in the Life-Sciences list by premier industry publication PharmaVOICE.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
PharmaVOICE 100, established by the widely renowned PharmaVOICE magazine, is an annual list of individuals recognized for their inspirational contributions to the life-sciences industry. The distinguished honorees are nominated by PharmaVOICE readers and are selected based on well-crafted and comprehensive testimonial essays describing how nominated individuals have motivated and effected positive change within the healthcare marketing industry.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE NAMED A FINALIST IN TWO CATEGORIES AT THE 2012 PM360 TRAILBLAZER AWARDS
PARSIPPANY, N.J., August 15 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that the network has been named a finalist in two categories in this year's PM360 Trailblazer Awards: Best Professional Website/Online category for the development of an atrial fibrillation disease awareness website, and Best Interactive Marketing category for the creation of convention display panels for a human growth hormone.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Sponsored by PM360, a leading healthcare marketing industry trade magazine, the Trailblazer Awards were established in 2009 to honor outstanding companies, marketers and brand managers representing top talent and brands in the pharmaceutical industry. All winners will be announced at the awards gala on September 21 at Guastavino's in New York City.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-toconsumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE SECURES TWO MM&M AWARDS FINALIST NOMINATIONS
PARSIPPANY, N.J., July 10 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the network has been shortlisted in the Direct Marketing to Healthcare Professionals and Best Professional Sales Aid creative categories for this year's MM&M Awards, sponsored by the healthcare business and marketing publication MM&M (Medical Marketing & Media).
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
The network was named a finalist in the Direct Marketing to Healthcare Professionals category for creative developed for a lipid-lowering and glucose-lowering agent and in the Best Professional Sales Aid category for a leading over-the-counter allergy medication.
The MM&M Awards recognize exceptional creativity and marketing effectiveness in healthcare communications. The awards dinner and ceremony will be held at Cipriani 42nd Street in New York on October 9, 2012.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-toconsumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
EL SOL FESTIVAL - PRESS RELEASE
ONE SOL DE ORO (Gold) AND TWO SOLES DE BRONCE (Bronze) FOR OGILVYCOMMONHEALTH
July 5, 2012 - Ogilvy CommonHealth Spain has been awarded with a Sol de Oro (Gold) and two Soles de Bronce (Bronze) in the last edition of El Sol, the Latin-American Festival of Advertising Communication, closured the last Saturday in Bilbao. The gold and one of the bronzes has gone for the Hirobriz campaign, for FAES FARMA, product indicated in the EPOC treatment, in the Graphic and Audiovisuals categories (Prescription Products). The other Sol de Bronce has gone to Ejercicity campaign, of Astra Zeneca, in the Integrated Health Campaign category. It happens that, last year, Ogilvy CommonHealth was also awarded with a Sol de Plata (Silver) in the Prescription Products category, for the Bilaxten campaign, also a FAES FARMA product.
“The two awards obtained for Hirobriz prove again the strength of our creativity, as they have been obtained probably in the most demanding area for any creative: the prescription products” has declared Javier Agudo, Strategy and Creative VP of Ogilvy CommonHealth. “They also prove that to assume risks in communication joined to the confidence between advertiser and agency, as it happens with FAES FARMA and Ogilvy, is very effective. On the other way, the award obtained by Ejercicity is a support to an innovative, different and effective campaign addressed to the public, and with extraordinary possibilities of development”
El Sol Festival is the most important in the Latin-American advertising and one of the most important in the world. This year held its 27th edition and for the first time in the city of Bilbao.
Aspid 2012 Awards - Press Release
TWO GOLD ASPID INCREASE THE LIST OF CREATIVE AWARDS OF OGILVY COMMONHEALTH
The list of creative awards of Ogilvy CommonHealth, probably the biggest one of the sector, is still increasing festival by festival. This time we have obtained two “Aspid de Oro” (Gold) that, joined to the first position won in the ranking of the past El Sol Festival, prove that the creative strength of Ogilvy CommonHealth is increasing year by year.
The first of the awards, Aspid de Oro (Gold) to the best Campaign of Pharmaceutical Products, has been awarded to the “Full of Air” campaign for Hirobriz of FAES FARMA, indicated in the COPD treatment. It happens that Ogilvy CommonHealth last year also obtained the maximum award in the same category. The second, Aspid de Oro (Gold) to the Best Campaign of Great Consume Products, has been awarded to the launching campaign of Naturcol and Fibra, two functional dairy of Central Lechera Asturiana.
“The two Aspid de Oro (Gold) obtained this year make us to be especially satisfied as they have been won in the two more opposite categories: prescription products and great consume products. That says a lot about our creativity: on one way it is enough strong to succeed one more time in the most demanding area for any creative, the prescription products, and in the other way it is enough versatile as to succeed also in the mere consume communication”, has declared Javier Agudo, Strategy and Creative VP of Ogilvy CommonHealth.
The Aspid Awards are the most prestigious ones of the Latin-American Healthcare Communications and this year held its 16th edition.
Latest News
OGILVY COMMONHEALTH WORLDWIDE WINS FIVE ADCNJ AWARDS
PARSIPPANY, N.J., June 7 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced the group won a total of five awards at the 49th Annual Art Directors Club of New Jersey (ADCNJ) Awards, held last month at the Birchwood Manor in Whippany.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Ogilvy CommonHealth Worldwide received gold in the Self Promotion, Specialty Item category for their company branded notebook, silver in the At Work category for the Parsippany office's décor and interior design, bronze in the Business category for its employee recruitment campaign. The network also won bronze in the Booklets and Brochures category and silver in the Professional Education category for creative developed for a liver cancer medication.
The ADNJ awards, sponsored by the Art Directors Club of New Jersey, was created to honor the best creative work from New Jersey based agencies and art directors, designers, photographers, illustrators, and videographers. This year, over 400 entries were submitted in 173 categories. Submissions were scored at the Monroe Center of the Arts in Hoboken by 20 judges from a range of design agencies. Pieces were judged on concept, creativity, and craftsmanship.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 66 offices across 36 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
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Latest News
OGILVY COMMONHEALTH WORLDWIDE'S JOHN NOSTA RANKED #1 IN KRED'S HEALTH COMMUNITY
PARSIPPANY, N.J., June 5 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that EVP, Senior Strategist John Nosta (@JohnNosta) has been ranked by Kred as #1 in the Top 500 Health Influencers community. Kred is the first social-network scoring system to provide a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count.
Mr. Nosta's Kred score in the Health Community places him in the top 0.008% of people discussing health-related topics on social networks. Mr. Nosta's position as the top-ranked person in Kred's Health Community indicates that he is the most retweeted, mentioned and replied-to person on Twitter who is discussing healthcare and related topics with like-minded people.
Mr. Nosta was invited to be a guest at the first ever Kred Leader Summit, held last week in San Francisco, CA. The meeting was a two-day working session that focused on driving change in social media and was attended by Kred leaders from various industries, including design, entertainment, travel, music and health.
With the Ogilvy CommonHealth Worldwide network for 10 years, Mr. Nosta has held various executive-level positions including Chief Creative Officer, Chief Strategic Officer and unit President of one of the organization's medical marketing groups. He has been involved in the development of brand personalities, advertising campaigns and marketing strategies for numerous Fortune 500 companies.
"I feel honored that Kred's Health Community recognizes my contribution to the industry by frequently interacting with me and my content," Mr. Nosta shared. "This is a testament to how Kred influence measurement can pinpoint important influencers in small, close networks connected by shared passions."
Matt Giegerich, Chairman & CEO of Ogilvy CommonHealth Worldwide, said, "Digital influence is an essential element in today's market mix. It's our mission to drive changes in health behavior, and John typifies our commitment to leadership."
Kred CEO Andrew Grill said, "John's high Kred score in the Health Community shows that he is a highly respected member who brings great content. This is a prime example of how Kred can find people on any subject who are crucial to reach even though they may not be well known outside of their areas of expertise."
Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 66 offices across 36 countries, the network provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace and is a WPP company (NASDAQ: WPPGY, www.wpp.com).
Kred
Kred measures influence in online communities connected by interests. It is the only influence measurement based on 1,000 days of social data and to offer completely transparent score calculation. Kred celebrates the power of personal influence and generosity at the heart of human relationships — tight groups of friends and subject matter experts. For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly. Learn more at http://kred.com.
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Latest News
TORONTO OFFICE RELAUNCHES AS OGILVY COMMONHEALTH
PARSIPPANY, N.J., May XX - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the Ogilvy Healthworld office located in Toronto has relaunched the company under the new name, Ogilvy CommonHealth.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Terry Cully, managing director of the newly rebranded group, said, “We are very pleased to now be officially known as Ogilvy CommonHealth. With this relaunch, there will be a clear and succinct differentiation between ourselves in Toronto and the Ogilvy Healthworld office located in Montreal. We look forward to continuing to work closely with Ogilvy CommonHealth Worldwide's global network resources and delivering quality, expertise and service to our clients.”
Ogilvy CommonHealth Worldwide, with 66 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
GLORIA GIBBONS, PRESIDENT EMEA, AP & LATINA OF OGILVY COMMONHEALTH WORLDWIDE, TO CHAIR EACA HEALTH COMMUNICATIONS COUNCIL
PARSIPPANY, N.J., March 9 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced that the company‘s President of EMEA, AP, Latina, Gloria Gibbons, has been elected Chairman of the Health Communications Council (HCC) of the European Association of Communications Agencies (EACA).
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Ms. Gibbons succeeds Max Jackson, CEO EMEA & AsiaPac of Sudler & Hennessy, who successfully chaired the HCC for the last three years. With 20 years of experience in healthcare communications consultancy, she has worked across a range of disciplines and has run agencies specializing in DTC, digital, advertising, branding, PR, medical education and consulting, working in pharmaceutical and consumer health.
“I feel honored to be elected to chair this well-established Council where we try to help to meet the demands of a healthcare industry which is increasingly European and global in its needs and outlook,” Ms. Gibbons shared. “There is a lot of work to do and I am delighted to be part of this.”
Her objectives as chairman of HCC are to focus on solutions to the healthcare issues that face the industry. “We are currently conducting a survey on pitch habits among our industry to better understand what could be optimized”, she added. The launch of a new EACA Euro Effie pharmaceutical category in 2012 is also one of her initiatives. This new category covers communications campaigns for prescription medicines and complements the existing health category, which covers OTC medicines and beauty products.
Dominic Lyle, EACA Director General, said, “With her global experience within the health sector, Gloria is a huge asset to the HCC group responding to the very specific demands of the health industry. She brings a new, fresh perspective to our HCC activities. I am delighted to have her on board.”
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
About the Health Communications Council
The Health Communications Council, representing the best established European networks of health communications agencies, seeks to be recognized as the privileged partner of the European Commission, of local governments, European and national public authorities, as well as of the pharmaceutical industry in building tomorrow‘s healthcare communications. It is one of the five Councils of the European Association of Communications Agencies (EACA).
Latest News
PHARMAX OGILVY HEALTHWORLD RELAUNCHES AS OGILVY COMMONHEALTH
PARSIPPANY, N.J., March 8 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced PHARMAX Ogilvy Healthworld, its Seoul-based company, has relaunched the group as Ogilvy CommonHealth.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Matt Giegerich, Chairman & CEO of Ogilvy CommonHealth Worldwide, who visited Korea last week for the relaunch, said, “We are very excited that PHARMAX will now be known worldwide as Ogilvy CommonHealth. PHARMAX has been a leader in the Korean market and a bright part of the Ogilvy organization for a number of years. With this name change, the group will have a much clearer connection to our global network of healthcare communications specialists, and we look forward to using their many resources and talents to help build our clients’ healthcare brands.”
Along with rebranding the Korean office, Ogilvy CommonHealth has appointed Yeon-Hee (Christine) Hwang, who has an extensive background in the healthcare marketing industry, as managing director of the group.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
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Latest News
Leading communications agency gives away free health marketing ideas
Top agency, Ogilvy Healthworld, invites London health enterprises to an idea pop-up shop on local high street in bid to get community and commerce fighting fit and healthy
LONDON, UK, 26 January 2012: Leading global healthcare communications agency, Ogilvy Healthworld, is opening an idea pop-up shop to offer free marketing and communications advice to health-related enterprises in London. The Ogilvy Healthworld Idea Shop will be manned by the agency’s advertising, PR, digital, medical education, consulting and market access experts who are keen to give something back to the local community by doing what they do best - generating ideas.
The Ogilvy Healthworld Idea Shop will open its doors on a London high street this March in a bid to get the local community and commerce fighting fit and healthy. Local health-related small businesses, charities and initiatives are invited along during the two day opening to benefit from a free 90 minute idea-thon to address their communications challenges and needs.
So how does it work? To ensure we can give the best ideas, applications must be made in advance via the Idea Shop blog and website: www.ideashop.ogilvy.co.uk. The application deadline is Monday 27th February 2012. We will then invite selected applicants to a free brainstorming session at the pop-up shop in Central London in March.
“There is a lot of excitement about the Idea Shop,” said Matt de Gruchy, Ogilvy Healthworld UK CEO. “As an agency, we are passionate about health, communications and idea generation and this is the perfect way for us to give something back to the community we work in. The Ogilvy Idea Shop is a proven success and we are confident the Ogilvy Healthworld Idea Shop will be just as successful, especially with its healthy twist.”
The Idea Shop was first launched by Ogilvy & Mather UK in 2010 and has since offered free ideas to businesses in Brixton, East London, Soho and, most recently, at Marketing Week Live! The Ogilvy Healthworld Idea Shop in March 2012 will be the first for the group’s global healthcare communications agency which forms part of Ogilvy CommonHealth Worldwide.
“The Ogilvy Idea Shop gave us a fantastic opportunity which we would never have been able to afford otherwise,” said James Gadsby-Peet, Battersea Dogs & Cats Home. “The team had really thought about the task that we gave them and provided us with great recommendations as to how to move forward. A lot of what they suggested has underpinned our thinking over the next 12 months.”
Contact
For enquires relating to the Ogilvy Healthworld Idea Shop, please contact:
Idea.shop.health@ogilvy.com
Notes to editors
Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide (www.ogilvychww.com), part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com), represents the largest assembly of creative talent in the world of healthcare communications with 65 offices across 36 countries. Ogilvy CommonHealth Worldwide provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
WPP
WPP is a world leader in communication services. Through its operating companies, WPP provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.
Latest News
OGILVY COMMONHEALTH WORLDWIDE HONORED WITH A FINALIST NOMINATION AT THE 2011 GLOBAL AWARDS
PARSIPPANY, N.J., November 17 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced its 2010 Holiday E-card has been named a Global Awards finalist in the "Communication to the Healthcare Professional: Promotional Marketing/Advergame" category.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP (NASDAQ: WPPGY, www.wpp.com) company.
Now in its 17th year, the Global Awards is an international competition that honors excellence in healthcare communications. This year's finalists were selected from a range of submissions from 22 countries with entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare-related products and services. All submissions were judged by the Global Awards Grand Jury, a panel of international industry experts, representing the top creative minds in the field of healthcare advertising.
The Ogilvy CommonHealth Worldwide 2010 Holiday E-card was distributed to the company's clients, staff, vendors and colleagues as an entertaining and festive interactive card to spread holiday cheer. The card gave recipients the opportunity to select one of four worthy charitable organizations: Doctors Without Borders, Friends of the Earth, America's Promise Alliance or Heifer International. Ogilvy CommonHealth Worldwide made a donation to each on behalf of the recipients, with the amount per charity determined by the votes received.
Winners will be announced on Thursday, December 1, in both New York City and Sydney, Australia, at Helen Mills and Simmer on the Bay, respectively.
"We are truly honored to have been named a finalist in this year's Global Awards. To be acknowledged in this prestigious, creative realm—and for a warm-spirited holiday message that so many put a great deal of thought into—is very rewarding and meaningful to the entire team who worked to make the e-card so special," said Beth Paulino, SVP, Communications & PR at Ogilvy CommonHealth Worldwide.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Latest News
OGILVY COMMONHEALTH WORLDWIDE'S DARLENE DOBRY NAMED TO THE PHARMAVOICE 100
PARSIPPANY, N.J., August 3 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the agency's president of its Medical Marketing group, Darlene Dobry, has been named to the PharmaVOICE 100 list by premier industry publication, PharmaVOICE.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
PharmaVOICE 100, established by the widely renowned PharmaVOICE magazine, is an annual list of individuals recognized for their inspirational contributions to the life-sciences industry. The distinguished honorees are nominated by PharmaVOICE readers and are selected based on well-crafted and comprehensive testimonial essays describing how nominated individuals have motivated and effected positive change within the healthcare marketing industry.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY COMMONHEALTH WORLDWIDE NAMED AN EPA WASTEWISE PARTNER
PARSIPPANY, N.J., July 22 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the organization has been named a WasteWise partner by the United States Environmental Protection Agency (EPA).
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com).
WasteWise is a voluntary, EPA-sponsored program that promotes and commends innovative and successful approaches to waste reduction. Launched in 1994, the initiative aims to reduce and recycle costly municipal and industrial solid wastes to benefit the environment. Pledging to partner with WasteWise, Ogilvy CommonHealth Worldwide has earned recognition as an environmental leader for their commitment to the use of biodegradable office supplies and water purifying systems at the Parsippany headquarters campus.
For more information about the Environmental Protection Agency and WasteWise, please visit http://www.epa.gov/epawaste/partnerships/wastewise/index.htm.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Latest News
OGILVY COMMONHEALTH WORLDWIDE COMPANIES WIN TWO COMMUNIQUÉ AWARDS
PARSIPPANY, N.J., July 15 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced their OgilvyHealthPR and Ogilvy Digital Health groups, working collaboratively, won two awards at the industry-leading Communiqué Awards in the “Best Patient Initiative” and “Excellence in Digital Communications” categories. The organization also had four entries that made the competition's finalists list, three from OgilvyHealthPR and one from Ogilvy4D.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). OgilvyHealthPR (a public relations firm), Ogilvy Digital Health (a full-service interactive company) and Ogilvy4D (a medical education agency) are all part of the Ogilvy CommonHealth Worldwide organization.
The 14,th annual Communiqué Awards ceremony was held on July 7 at the Grosvenor House hotel in Park Lane, London. The competition, organized by PMGroup (www.pmgrouplive.com), encourages, recognizes and commends excellence and best practices in healthcare communications.
For more information about the Communiqué Awards, please visit www.pmlive.com/community/pmgroup_awards/communique_awards. Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing and strategic consulting. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
Latest News
OGILVY & MATHER AND OGILVY COMMONHEALTH WORLDWIDE SWEEP THE HEALTHCARE CATEGORIES AT 2011 EL SOL FESTIVAL
PARSIPPANY, N.J., June 9 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced that the network, together with Ogilvy & Mather's Mexico-based agency, won seven Sol Awards at El Sol (The Sun), the world-renowned Spanish and Latin American Festival of Advertising Communication, held in San Sebastián, Spain, making the groups the most awarded agencies in the healthcare categories.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
The 26th annual multimedia festival, which took place May 26-28, was organized by the international nonprofit group Spanish Association of Advertising Agencies (AEAP) and promotes advertising creativity in all channels. This is the first year El Sol added healthcare categories to the competition.
Ogilvy & Mather (Mexico); in conjunction with Ogilvy Healthworld's Mexico City office, was awarded three Sol Awards; one gold, one silver and one bronze. Ogilvy CommonHealth's Madrid-based agency received two silver and two bronze Sol Awards.
Gloria Gibbons, President of EMEA, AP & Latina at Ogilvy CommonHealth Worldwide, shared, “We have great creative talent in our Spain and Mexico offices and these awards recognize that. It is an honor for our network to be most awarded in the healthcare categories.”
For more information about the El Sol Festival, please visit www.elsolfestival.com.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting.
Latest News
OGILVY COMMONHEALTH WORLDWIDE WINS BRONZE AT OTC AWARDS
PARSIPPANY, N.J., May 11, 2011- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced it has won a bronze award in the 2011 OTC/HBA National Advertising Awards.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP (NASDAQ: WPPGY, www.wpp.com) company.
The OTC/HBA National Advertising Awards, sponsored by OTC Perspectives magazine, recognizes achievement in best practices, knowledge and insight for pharmaceutical marketers who are leading, creating and implementing OTC communications. All winners were announced at the awards dinner held on May 10 at the Sheraton Atlantic City Convention Center Hotel, Atlantic City.
Ogilvy CommonHealth Worldwide, along with Grey Advertising (a WPP sister company) and a number of other client agency partners, won bronze in the Best Integrated Category for their work created for a leading pain and fever reducing OTC medication marketing campaign.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, interactive services, managed care marketing, medical education, media planning and buying, scientific communications and publications, clinical trial recruitment, market research and analytics, strategic consulting, and public affairs and relations. The organization also houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Latest News
OGILVY COMMONHEALTH WORLDWIDE WINS GOLD AT THE DTC AWARDS
PARSIPPANY, N.J., April 13 - Ogilvy CommonHealth Worldwide (www.ogilvychww.com), representing the largest assembly of creative talent in the world of healthcare communications, today announced the organization was awarded Gold status in the “Best CRM/Direct Mail Campaign” category for their work on a leading women's healthcare brand at last week's 2011 DTC National Advertising Awards.
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP (NASDAQ: WPPGY, www.wpp.com) company.
The DTC National Advertising Awards, sponsored by DTC Perspectives magazine, honor excellence in best practices, knowledge and insight for pharmaceutical marketers who are leading, creating and implementing direct-to-consumer communications. Winners were announced on April 7 at the DTC National Advertising Awards Dinner held at the Marriott Copley Place in Boston, MA.
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, scientific communications and publications and strategic consulting. The organization also houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Latest News
OGILVY COMMONHEALTH WORLDWIDE'S MATT GIEGERICH NAMED TO OGILVY & MATHER WORLDWIDE BOARD
PARSIPPANY, N.J., January 18 - Ogilvy CommonHealth Worldwide (OCHWW), representing the largest assembly of creative talent in the world of healthcare communications, today announced the addition of Chairman and CEO Matt Giegerich to the worldwide board of the Ogilvy & Mather organization. The Ogilvy & Mather worldwide board consists of 30 senior executives representing all agency disciplines and worldwide offices.
Ogilvy CommonHealth Worldwide (www.ogilvychww.com) is a part of the Ogilvy & Mather network (www.ogilvy.com) and a WPP company (NASDAQ: WPPGY, www.wpp.com).
Mr. Giegerich is joined by Polo Garza, President and General Director Ogilvy & Mather Mexico, and Nunu Ntshingila, CEO Ogilvy South Africa, in receiving this honor.
"Latin America, Africa and Healthcare are each critical to Ogilvy's growth in the future. Polo, Nunu and Matt represent the opportunity we see in each area," said Shelly Lazarus, Chairman, and Miles Young, CEO, of Ogilvy & Mather. "They bring valued perspectives and expertise to the board."
Mr. Giegerich is at the helm of what is today the single largest healthcare communications network in the world as a result of last year's merger of Ogilvy Healthworld and CommonHealth. He brings broad healthcare experience to his new role, having served as President and CEO of CommonHealth for the past 10 years and consistently contributed to the organization's growth for the past 20.
Ogilvy CommonHealth Worldwide, with 64 offices across 33 countries, provides marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, interactive services, managed care marketing, medical education, media planning and buying, scientific communications and publications, clinical trial recruitment, market research and analytics, strategic consulting, and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Latest News
Ogilvy CommonHealth Worldwide Looks to the Future
The World’s Largest Healthcare Communications Network Releases Survey Findings, Unveiling Predictions for Healthcare Marketing in 2011
Parsippany, NJ, USA – 10 January, 2011: As Ogilvy CommonHealth Worldwide, the largest healthcare communications network, formally opens its doors for business, the company has released the results of a global survey of pharmaceutical executives identifying predictions for healthcare marketing communications in 2011. As might be expected, the survey revealed a continued shift toward digital communications, with 74% of respondents anticipating an increased spend on digital activities in the coming year. Other key survey findings include the changing role of the patient and a trend toward more customer segmentation. The survey, which interviewed pharmaceutical executives from 57 countries, all with responsibilities for marketing or communications, was conducted by FirstWord Pharma.
“As the world’s largest and most extensive healthcare communications network, we are committed to anticipating changes within the healthcare industry, and enabling our clients to successfully navigate through a rapidly evolving healthcare environment,” said Matt Giegerich, Chairman and CEO of Ogilvy CommonHealth Worldwide. “While the survey revealed what we expected it would about the growing role of digital technologies in healthcare, it is crucial to remember that technology in itself is not a panacea; it needs to be adopted and incorporated into our everyday behavior.”
Anticipating the role digital communications will continue to have on healthcare communications, Ogilvy CommonHealth Worldwide has published 202020 VISION, a digital-health report outlining 20 scenarios of what digitally driven healthcare might look like in 2020.
“In our view, technology, particularly that which has driven social media, already has had a profound impact on the psychosocial context of health and healthcare,” said David Davenport-Firth, global brand strategy director and author of 202020 VISION. “And this will continue at an accelerating pace up to and beyond 2020.”
For more information about Ogilvy CommonHealth Worldwide and to see the results of the global survey of pharmaceutical executives, visit www.ogilvychww.com.
To request a copy of 202020 VISION, please contact 202020@ogilvy.com.
For more information, contact:
Beth Paulino
973-352-2278
bpaulino@commonhealth.com
Avra Goldstone Lorrimer
+44 (0)20 7108 6512
avra.lorrimer@ohpr.com
Notes to Editors:
About the Survey
The survey was conducted by FirstWord Pharma (www.firstwordpharma.com), a leading supplier of business intelligence solutions for the pharmaceutical industry, between the dates of December 13, 2010, and December 21, 2010. 264 pharmaceutical executives with responsibilities for marketing or communications participated in the survey. Survey responses were received from 57 countries including Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Ireland, Israel, Italy, Japan, Kenya, Korea, Lebanon, Lithuania, Macedonia, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Panama, Peru, Portugal, Romania, Russia, Saudi Arabia, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom, United States, Venezuela and Yugoslavia.
Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, part of the Ogilvy & Mather network and a WPP (NASDAQ: WPPGY, www.wpp.com) company, represents the largest assembly of creative talent in the world of healthcare communications with 64 offices across 33 countries. Ogilvy CommonHealth Worldwide provides marketing services including advertising and promotion, brand identity and development, global integration, direct-to-consumer, direct-to-patient, relationship marketing, digital/interactive services, managed care marketing, medical education, media planning and buying, scientific communications and publications, clinical trial recruitment, market research and analytics, strategic consulting and public affairs and relations. The organization houses individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities in some markets and maintains numerous partnerships both within and outside the networks of the Ogilvy & Mather and WPP companies.
WPP
WPP is a world leader in communication services. Through its operating companies, WPP provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.